Litmus

Workflows to build, test, approve, and optimize emails—fast and reliably
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Skip the scattered docs and start with a clear build-to-send routine. Draft your message in the visual editor or paste your HTML, then tag reviewers and assign owners. Feedback lives on the specific section of the email—headlines, images, code blocks—so you can resolve threads without hunting through screenshots. Approvals are tracked, versions are preserved, and the Chrome extension lets you test emails you build anywhere without changing your workflow.

Before you queue a send, run a full preflight. Litmus automatically checks links, images, tracking parameters, alt text, character counts, and accessibility (contrast, structure, focus order). It verifies personalization and merge tags with sample data, flags missing fallbacks, and catches UTM errors. The subject line assistant scores tone and length, suggests alternatives, evaluates emoji usage, and confirms preview text formatting so your first impression lands in every inbox.

Validate rendering and deliverability in one pass. Generate instant previews across 90+ email clients and devices, including Outlook variants, Gmail, and iOS/Android, in both light and dark mode. Spot broken layouts, font quirks, and alignment issues before they reach subscribers. Run spam and blocklist tests, authenticate with SPF/DKIM/DMARC checks, and review inbox placement using seed tests. When something fails, you’ll get specific fixes—swap CSS, adjust images, or tweak copy—to prevent last‑minute surprises. more

Review summary

Features

  • Collaborative review with inline comments, ownership, and approvals
  • Automated preflight QA for links, images, tracking, and accessibility
  • Personalization and merge tag validation with sample data
  • Subject line and preview text scoring with suggestions
  • Rendering previews across 90+ clients and devices, including dark mode
  • Spam, blocklist, and authentication (SPF/DKIM/DMARC) checks
  • ESP handoff and scheduling from a single workflow
  • Integrations with Chrome, Slack, Trello, HubSpot, SAP, and OneDrive
  • Post-send analytics: read time, device/client mix, heatmaps, and link performance
  • Reusable templates, snippets, and saved checklists

How It’s Used

  • Marketing managers running a weekly newsletter from draft to approval in hours, not days
  • Lifecycle teams validating transactional emails with real merge data before deployment
  • Designers ensuring layouts and dark mode compliance across Outlook and mobile
  • Developers using the Chrome extension to test code without leaving their editor
  • Growth marketers A/B testing subject lines and preview text to lift open rates
  • Ops leads enforcing governance with mandatory preflight checks and approvals
  • Agencies collecting client feedback in one proof instead of email chains
  • B2B teams syncing HubSpot segments to verify dynamic content at scale
  • Enterprises centralizing assets via OneDrive and tracking tasks in Trello
  • Analysts turning post-send engagement data into new segments and templates

Plans & Pricing

Litmus Basic

$79.00 per month

1 full user
Unlimited read-only users
1,000 Email Previews
Quickly create on-brand emails with Litmus Builder’s Code Editor and Visual Editor
Standardize quality assurance using Litmus Checklist
Save time with productivity integrations

Litmus Plus

$99.00 per month

5 full users
Unlimited read-only users
2,000 Email Previews
Includes features of Basic plan, plus
Test where you build with code editor integrations
Reach the inbox with pre-send Litmus Spam Testing
Eliminate manual steps with ESP integrations
Track data and share insights to improve performance

Litmus Enterprise

Custom

Custom users
Unlimited read-only users
Custom Email Previews
Includes features of Plus plan, plus
Boost collaboration and reduce review cycles with Litmus Proof
Manage access and customize resources with subaccounts
Standardize tasks and templates for brand consistency
Improve marketing efforts with valuable insights from every campaign
Keep data secure with advanced security settings
Speed up production with integrations into Enterprise-grade ESPs

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